Type as Voice
In enterprise branding, typography carries as much weight as color. At RAVE, we selected Inter as our primary typeface for its exceptional readability at every weight and size, combined with its modern, slightly geometric character that feels both technical and approachable.
The Hierarchy System
We established a clear typographic scale: h1 at 750 weight for hero moments, h2 at 700 for section headers, h3 at 650 for card titles. Each level uses negative letter-spacing (-0.02em) to create compact, confident headlines that feel editorial rather than corporate.
Body text at 400 weight with 0.005em letter-spacing provides maximum readability across the 1.65 line-height. This slight letter-spacing prevents dense text blocks from feeling overwhelming, especially at smaller sizes.
Gradient Text as Signature
Our signature gradient text treatment — transitioning from purple accent to cyan — appears on stats, hero highlights, and the 404 page. This creates a consistent visual signature that users come to recognize as distinctly RAVE.
Practical Implementation
We defined all typography as CSS custom properties, making it trivial to maintain consistency across the site. The @font-face declarations with font-display: swap ensure fast loading, while the system font stack provides a graceful fallback on every platform.